Our Story

More than a store. A downtown St. Pete original.

NautiGirl Beachwear’s doors opened in 2018 with one mission: give downtown St. Pete access to designer and everyday swimwear, resort wear, and coastal apparel for everybody and every body type. We are still proudly serving that mission as the only surf shop in downtown St. Petersburg, and family-owned. Hi, we’re Anthony and Allyne, and we’re happy to provide you with everything you need to live life on the water!

What we carry, and why

We hand-select every brand and piece we carry, so you always get the perfect fit, the best quality, and styles you won't find everywhere else. Bikinis, one-pieces, board shorts, & clothing from Kulani, Frankie's, Luli Fama, O'Neill, Elan, Rainbow Sandals & 20+ more brands. Nothing is here by accident. If it is on the wall, one of us chose it, and it earned its place. And with new arrivals weekly, you’ll have fresh styles all season!

Our own line: NGB Originals

Some of our favorite pieces are the ones we make ourselves. NGB Originals are designed by us, inspired by our travels and our time on the water, and made for you. Our exclusive line is crafted for the perfect fit, quality you can feel, and designs you won't find anywhere else.

Come see us

Half of what we do can only happen in person, so stop in and talk to our local experts and experience our personalized service. We can help you find the perfect size, style, and fit; guide you through what actually survives a boat day; how to take care of your beachwear; or just point you to the right beach. You will find us in the heart of downtown St. Pete, just across from the Sundial. Stop in any day, 10 am to 6 pm.

Whether you are a local building a summer wardrobe or a visitor who forgot something, we’re glad you’re here!