Everything You Need for Life on the Water
Men’s & Women’s Swimwear & Clothing in Downtown St. Pete
Designer and everyday swimwear, resort wear, and coastal apparel for everybody and every body type. From downtown St. Pete to anywhere the sun takes you.
- 5.0★from 37 Google reviews
- Family-ownedin downtown St. Pete
Featured Brands
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Kulani Kinis
Shop All KulaniWith so many styles and fits, you'll soon understand why Kulani is a staple in every girl's closet and beach day!
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Elan
Shop All ElanFashionable and comfortable Elan has something for beach days, nights out, or lounging at home.
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Frankie's Bikinis
Shop All Frankie'sYou'll be comfortable and on-trend in anything from Frankie's Bikinis and her many collabs.
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Luli Fama
Shop All Luli FamaLuli Fama concentrates on unique and expressive styles. Once a Luli Girl, always a Luli Girl.
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Bermies
Shop All BermiesBermies helps clean up our oceans, plants trees, and gives us comfortable, fashionable, and fun clothing!
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O'Neill
Shop All O'NeillO'Neill is a leader in clothing and swimwear for any occasion. Find your next outfit here.
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NGB
Shop All NGBNeed a souvenir from St. Pete or want to support a small business? Here are some products that you'll love.
Shop Bikini Tops by Style and Bottoms by Coverage
The forever classic: just the right coverage, support, and style.
The new standard for no tan lines.
For a little added support and a comfortable fit.
Minimal cut for maximum tan. Sized carefully — check the fit note on each product.
The middle ground, and the one most people mean when they say “a normal bottom.”
Extra bum coverage for a modest fit that still sits flattering.
Try our Free Fit Finder
Find your fit in 60 seconds, either starting with the brand you already wear, by giving us your bra/pant size, or grabbing a tape measure.
Why shop NautiGirl Beachwear?
More than a store. We curate a lifestyle.
Family-owned and operated, in the heart of downtown St. Petersburg. We hand-select every brand and piece we carry, so you always get the perfect fit, the best quality, and styles you won't find everywhere else.
- Curated premium brands
- Exclusive NGB Originals
- Local experts, personal service
- New arrivals weekly
- Fast shipping
- In-store pickup
Exclusively ours
NGB Originals
Designed by us, inspired by our travels and time on the water. Made for you. Our exclusive line is crafted for the perfect fit, quality you can feel, and designs you won't find anywhere else.
What our customers say
5.0from 37 Google reviews
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Very friendly customer service! Helped me out with a sun protection shirt, some shades and a beach bag. Great prices as well.
Jonathan Torres -
I find my best swim suits here!!!!! And the owners are awesome!!!!
Tiffany Ripp -
Best selection of cute beachwear in St. Pete. Locally-owned store with a very helpful and sweet owner. Will definitely be back. Love this store!
Andie Eaton -
New owners! Much more merchandise to choose from and so much variety. Beachwear, hats, bikinis, bathing suits, tons of sizes!! Different price points to adhere to depending different budgets. Everyone is super friendly and they make sure you find what your looking for! Great suggestions and awesome customer service. My new go to for the beach!!!
Mervat Hanna -
Bottom line, this place carries high quality items for a reasonable price. The owner and employees are delightful and items here are trendy. If you're in need of any beach gear (male or female) check this location.
Stephen Toma -
Great selection of bathing suits, especially if you are into smaller cut bikinis. The owners were there and they were very nice and helpful. Reasonable prices, stylish collection, easy parking… I’ll be back!
Jacqueline Williams