Kulani Kinis Moves U.S. Fulfillment to Barrett Distribution Centers

Kulani Kinis is strengthening its U.S. operations with a new domestic fulfillment partnership.

Key Points

• Kulani Kinis selected Barrett Distribution Centers as exclusive U.S. 3PL partner.
• U.S.-based inventory positions the Australian swimwear brand closer to its growing American customer base.
• Domestic fulfillment helps reduce exposure to cross-border shipping, customs, and trade-policy uncertainty.

Australian swimwear brand Kulani Kinis has selected Barrett Distribution Centers as its exclusive third-party logistics partner in the United States. The move brings more of the brand’s fulfillment operation stateside as Kulani Kinis continues expanding in the U.S. market.

Barrett says the partnership will support both eCommerce and omnichannel fulfillment, with logistics infrastructure designed for a fast-moving brand carrying a large number of SKUs. Kulani Kinis cited alignment between the companies, flexibility, and Barrett’s ability to adapt its operations around the brand’s needs as factors in the decision.

Moving inventory into the U.S. also gives Kulani Kinis greater proximity to American customers while reducing some of the uncertainty associated with international fulfillment. The companies say uncertainty around international trade rules, including changes to Section 321 de minimis treatment, was a factor in bringing inventory closer to U.S. customers.

Why It Matters

For swimwear retailers, this is another sign of international brands investing more heavily in U.S. infrastructure as they grow their American business. Domestic inventory and fulfillment can improve product availability, delivery times, and a brand’s ability to support both direct-to-consumer and wholesale growth, all of which can ultimately affect how readily retailers like NautiGirl Beachwear can access and replenish key styles.

Source: PR Newswire   Read the full article →